…equals stronger message recognition.

Has this ever happened to you? While driving down a busy highway at about 20km/hr, listening to your favorite radio station, you hear radio ads here and there. But this one radio ad you notice in particular because by some coincidence you pass by a big billboard showing the same advertisement. So the radio ad actually feels more like a TV ad: visual + aural.

Now this led me to think that, while a lot of technology companies are trying to get ads on your phone, internet, youtube, etc, someone should do something along this line. I think it is an unobtrusive way of delivering your ads. Although arguably the audience is quite small compared to the other media, I believe it is more effective.

But one thing that might hinder this is the technology. I imagine a small intelligent radio device installed in your cars and another one installed in the billboards. The two devices detect one another and when the car device knows that the radio is playing an ad, it will insert the right one based on the proximity of the car to the billboard. Below is a small illustration of what I mean.

There might be some technologies out there that is actually doing this such as satellite radio. And I’m not an expert in this area. But I think, specially in manila, this is an untapped market… anyone want to fund this idea of mine? :D

Posted in Design, Ideas |

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