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Designers Create Coherent Experiences

October 21st, 2007 by noelperlas

Here’s a nice post over at one of my favorite blogs, 37signal’s SVN.

They answer the question: “Do I need a designer..?” And I love how they answer it:

“… start thinking of them [web designers] as someone who decides what goes where, which form elements to use, how to split features between screens, what words to use, and how everything fits together in a coherent experience. “

Yes, I couldn’t have put it more perfectly: designers (like me) create coherent experiences. I remember reading a post a while back from one of the interaction-ivrea students (if you’re reading this please tell me where that link went), she said that designers synthesize. They [designers] process multiple inputs of information and translate it to an understandable (and pleasant) product/service/experience. I deal with new technologies or multitude product features in some of my projects, my goal is always to hide the complexity from the users and show only the necessary ones… Or making them simpler.


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3 Responses to “Designers Create Coherent Experiences”

  1. Noel Perlas - Perlas Design Studio » Blog Archive » Google employs Interaction Designers Says:
    November 8th, 2007 at 9:23 pm

    [...] « Designers Create Coherent Experiences [...]

  2. Greg Moreno Says:
    November 14th, 2007 at 7:08 am

    I’m also a reader of SvN. As a programmer by profession and designer by heart, I agree design is more of how everything fits together to provide that pleasant experience. Too bad, many companies still think that design is only about cute graphics and dancing logos.

  3. noelperlas Says:
    November 15th, 2007 at 1:56 am

    Hey Greg, Thanks for dropping by. :) Yup, I guess we have to educate people about our role in the world.

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