In my mind, Starbucks has one of the strongest brands in the world. A solid logo implemented flawlessly across their stores around the globe. So it was a big surprise when I saw this article in Brand New that they have gone back to their first logo! In the US, Starbucks has launched a new brew: Pike Place Roast. Along with this a new campaign is the resurrection of its old brand, I guess symbolizing the Starbucks commitment to going back to its roots and that experience that made Starbucks such a powerful brand.

I suggest reading the link above to get an idea of how massive their campaign is. It is also nice to see the evolution of the Starbucks logo.

Posted in Personal |

You can follow any responses to this entry through the RSS 2.0 feed. Trackback from your own site.