About a week or two after I posted my thoughts on the redesign of SMART Communications’ logo, I saw this huge billboard in EDSA corner Pioneer St. promoting the new SMART Buddy campaign, this after their SMART Bro promotion. They have also come out with other campaigns for their other brands:
The logos to [...]

That was a mouthful.. and so is what it represents.  One of the difficulties I encountered working with Novare is trying to explain what Novare does in one sentence, or in this case, one glance.  The graph below will never see the light of day, but I still think it is worth showing.  The graph [...]

SMART Communications Inc. is, arguably, the top mobile network operator in the Philippines boasting of over 25 million subscribers.  I have written about the recent rebranding of their competitor Globe. Could this be their answer back?  I didn’t hear of any launch party like what Globe did, probably because it didn’t merit one.  It seemed [...]