While rummaging through my folders… while transferring and backing up files because my hard disk is already complaining, I stumbled on this file. It was the original design, didn’t look like the final product because the printer said it would be too hard to print the gradients.

 I say mysterious because only one computer in the office has seen it.  I tried viewing yahoo.com on my mac, a newer PC and an older PC simultaneously but only the old one, using firefox, saw it.  Weird.  It seems like an easter egg prank is being played by yahoo.  TechCrunch also documented seeing this phenomenon.  But since we’re [...]

About a week or two after I posted my thoughts on the redesign of SMART Communications’ logo, I saw this huge billboard in EDSA corner Pioneer St. promoting the new SMART Buddy campaign, this after their SMART Bro promotion. They have also come out with other campaigns for their other brands:
The logos to [...]

SMART Communications Inc. is, arguably, the top mobile network operator in the Philippines boasting of over 25 million subscribers.  I have written about the recent rebranding of their competitor Globe. Could this be their answer back?  I didn’t hear of any launch party like what Globe did, probably because it didn’t merit one.  It seemed [...]