About a week or two after I posted my thoughts on the redesign of SMART Communications’ logo, I saw this huge billboard in EDSA corner Pioneer St. promoting the new SMART Buddy campaign, this after their SMART Bro promotion. They have also come out with other campaigns for their other brands:
The logos to […]

That was a mouthful.. and so is what it represents.  One of the difficulties I encountered working with Novare is trying to explain what Novare does in one sentence, or in this case, one glance.  The graph below will never see the light of day, but I still think it is worth showing.  The graph […]

SMART Communications Inc. is, arguably, the top mobile network operator in the Philippines boasting of over 25 million subscribers.  I have written about the recent rebranding of their competitor Globe. Could this be their answer back?  I didn’t hear of any launch party like what Globe did, probably because it didn’t merit one.  It seemed […]

After presenting to about 50 people last week during Virlanie Foundation’s town hall meeting, I recently heard that my proposed logo redesign was accepted. The Virlanie Foundation Inc (VFI) is the largest private non-sectarian child caring institution in Metro Manila, Philippines. It operates 12 residential homes providing shelter, food, education and love to over […]

While reading about new brand resign over at Brand New, I noticed one article that was written by a guest editor with a familiar name: Christian Palino. Christian is my batchmate and friend over at IDII.  I have not gotten in touch with Christian for a while now and didn’t know that he had redesigned his […]

While looking for a magazine last weekend, something made me do a double-take: the latest BusinessWeek magazine.  I like BusinessWeek because they regularly have articles and even issues that are dedicated to design.  They also “host” the annual IDEA awards.

An extensive review about the redesign can be found in Brand New.  I just want to […]

Here’s a nice post over at one of my favorite blogs, 37signal’s SVN.
They answer the question: “Do I need a designer..?” And I love how they answer it:
“… start thinking of them [web designers] as someone who decides what goes where, which form elements to use, how to split features between screens, what words […]

…equals stronger message recognition.
Has this ever happened to you? While driving down a busy highway at about 20km/hr, listening to your favorite radio station, you hear radio ads here and there. But this one radio ad you notice in particular because by some coincidence you pass by a big billboard showing the same advertisement. […]

Today NWARE, a division of Novare Technologies, launches its new website alongside its first product offering called SpiceHire. According to the site SpiceHire is:
SpiceHire is an easy to use Candidate Management and e-Recruitment module built on top of SugarCRM, the world’s leading provider of commercial open source customer relationship management (CRM) software.
The […]

Last night a friend sent me an SMS saying that she just came from the launch party of the Globe rebranding. She had mentioned this a couple of weeks ago and wanted to know what I thought of it since I do love logo design and branding.
It seems like a group-wide initiative by […]