Love at First Sight
(Originally published in 2015 at Aarki.com)
Why mobile advertising is just like trying to get a date. It may seem a bit far-fetched, but hold your judgement and read on.
Find your target audience where they are already engaged.
Your chances of getting your audiences' attention are low when they are in a situation that is not conducive to interruption. Imagine trying to pick someone up who is rushing and late to an appointment. Even with your best moves, you will be an annoyance. If users are already playing a game on their mobile and looking for ways to get more rewards, they are much more likely to listen to you and follow through with the CTA.
Show your best side.
Dress well, spray some perfume, put on some makeup, these are just some of the ways you prepare for a date. Similar to advertising, you always need to think about how you sound and look. You must always think of how you present yourself. Your creatives must reflect the brand and impression you want to leave on a user. Put your best foot forward with every creative.
The best lines, the ones that get you noticed, are those that are unique and creative. They grab the attention of your audience right away and cause the other person to look at you differently. It should always be a creative director’s intent to make a lasting impression and become memorable.
Wait.. was I talking about dating or advertising? Doesn't matter, they're sorta similar right? We may not be able to help you with the dating piece, but we can certainly help you out with the advertising.